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Posted In: Environment

Väsen Joins 1% for the Planet

Andy Thompson

@richmondoutside
August 8, 2017 2:15pm

A mural by artist Emily Herr on the wall at Vasen.

Want to to know why we’re excited to partner with Vasen, the newest brewery in Scott’s Addition? It’s because of their commitment to the outdoor scene in Richmond and the environment generally.

Case in point: Väsen announced today that it has joined 1% for the Planet, a global organization that connects dollars and doers to accelerate smart environmental giving. A network that spans more than 60 countries, 1% for the Planet includes member businesses, nonprofit partners, and individuals working together to support environmental organizations through everyday actions and annual commitments.

Locally, Vasen’s 1% will go to support the James River Outdoor Coalition, RVA MORE, Keep Virginia Cozy and the Blue Sky Fund (and possibly more non-profits in the future).

Väsen, which officially opened on July 29, 2017, is on a mission to create one of the nation’s most sustainable breweries and has pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. In addition, Väsen will work to promote responsible brewing practices, sponsor outdoor stewardship programs, and advocate for greater public awareness of issues facing the environment.

A recent night at Vasen.

“At Väsen Brewing Company we’re true to our name,” said Nathan Winters, Väsen’s marketing and environmental director. “The Swedish word ‘väsen’ means your inner essence or way of being. For us, that means a steadfast commitment to environmental and social responsibility in everything we do.”

Located at 3331 Moore St, in Richmond, Väsen makes unconventional ales that celebrate those who share an appreciation for the outdoors. Working with Virginia farmers and energy producers, Väsen’s goal is to achieve sustainable brewing with 100% reuse and recycling of its resources. Together with 1% of the Planet, the brewery will collaborate with other 1% for the Planet members to have the greatest impact on protecting the planet.

“Our member companies have donated more than $150 million to our environmental nonprofit partners to date,” said Kate Williams, CEO of 1% for the Planet. “Currently, only 3% of total philanthropy goes to the environment and, only 3% of that comes from businesses. The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes. Our members lead with purpose and commitment, characteristics that consumers support. We’re excited to welcome Väsen to our global network.”


About Andy Thompson

I was the Outdoors Columnist at the Times-Dispatch from 2007 to 2013, writing twice a week about mountain biking, fishing, hunting, paddling and much more. I live a 1/4 mile from the James River, close enough to see bald eagles soaring over my house on their way to find a meal. Pretty cool, eh?


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